Prestige Fortune Sdn Bhd was originated from Singapore in the 1970s. The business of Prestige Fortune Sdn Bhd focuses on breeding special trait of chicken, screening and selling broilers to local and overseas. The unique species and reasonable price make the sales performance continue to hit new highs, and it is also been known as one of the pioneers in Southeast Asian chicken breeding industry.

In the early 1990s, after analyse the demand and abundant resources of Malaysia’s broiler market, the company’s directors decided to set up their own farms in Malaysia and began to sell and stabilize the poultry market in Singapore and Malaysia. In 1990, it was officially registered as a private limited company (sendirian berhad) in Malaysia.

Black chicken and Kampung Chicken are company’s dominant selling points, and also a masterpiece of the company’s Research & Development (R&D) department!