The Italian Baker Sdn Bhd was incorporated in Malaysia on March 21, 2007 and is a 100% owned subsidiary of FFM Berhad. The newly set up bakery plant was located at Pulau Indah (West Port) Selangor producing sandwich loaf, cream rolls and cakes. The product is marketed under the new brand name of ‘Massimo’.
The name Massimo is well renowned in the world of Italy fashion and the very name in itself denotes luxury and prestige, synergizing traditional style with modern design.
Similarly, the Massimo bread is in the class of its own superior quality bread bakes combining the tradition of the Italian human baking passion with modern days technique to ensure that is always retain that authentic fresh from the oven taste.
The name Massimo is chosen to be the brand name for the entire product with the tag line “Wholesome Goodness Maximum Satisfaction”.
