About Happy Dog & Happy Cat: In the Facebook age, brands and products are publicly analysed and commented upon every day. It is not only me – as owner of the company – who has to dialogue directly with the customer; every single employee is, more than ever before, a “brand ambassador” for our Happy Dog and Happy Cat brands. Our attitude and the way we behave have become just as important as the quality of our products. People follow brands that they like and respect. So, as Happy Dog, we want our brand to be recognized for its honesty, knowledge and sense of responsibility. We are the home of healthy pet food! We take responsibility! Dogs and cats are no longer wild animals. And a dog is no longer a wolf. It has clearly adapted to the living conditions of humans in the course of more than 15,000 years. It now lives a much less energetic lifestyle, and thus does not need so much protein. Which means it only needs moderate quantities of meat. It has also been scientifically proven that it can utilize carbohydrates well. Today’s cats also manage with less energy compared to their ancestors. In terms of our recipes, this means less fat, appropriate protein content, varied protein sources – perfectly matched to the actual requirements of today’s pets. Responsibility means also considering others.