The dawn of IR4.0, businesses today have a huge problem in creating awesome customer experiences and managing customer relationships. At Anbiz for the past 16 years we help businesses deliver awesome customer experiences by managing customer acquisition and retention; manage their sales pipelines and grow their sales revenue. We drive the customer experience cycle by creating a system that helps clients to manage the full lifecycle of prospecting for clients to managing the sales cycle as well as supporting them as a customer. With addition to our solution portfolio of gamification, we have enhanced our CRM deployment and value proposition by increasing lead generation using gamification within the organization, changing employees’ behavior to allow our client organizations drive higher productivity and better customer experience.