The Agency Group (TAG) is a joint venture agency of several Agency units under the Prudential Assurance (M) Bhd & Prudential BSN Takaful Bhd which was established on September 15, 2012. Both companies are very strong in the insurance and takaful industry in Prudential itself is Malaysia's leading insurance provider in Malaysia for over 96 years.

The history of TAG began when several Agency Units from the Subang Jaya Branch and the Melaka branch met and discussed and agreed to establish a collaborative network that could create a unified synergy to form a solid foundation for managing agencies in the Insurance and Takaful industry

After a series of discussions, several of the units have agreed and have drafted the concept of a “Business Model” to be implemented. As a result, all units agreed to use The Agency Group as a new name. The name TAG is selected because it represents all agency units.

TAG currently operates in Alor Star, Perlis, Penang, Ipoh, Kuantan, Subang Jaya, Damansara Intan, Johor Bharu, Kuala Terengganu and Kelantan. We anticipate that by 2020, TAG will operate throughout the State of Malaysia. We have about 250 Financial Consultants throughout the branch