Media Relations Manager

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body that promotes, assists and develops Hong Kong’s trade, with the support of our 51 offices worldwide.

We help businesses large and small connect with growth and collaboration opportunities globally, while highlighting Hong Kong’s unique strengths and advantages and reinforcing its dual role as SUPER-CONNECTOR and super value-adder, linking China and the world.

We do so via our international trade fairs, industry conferences and industry missions, offering innovative offline-online event experiences. From embarking on missions to staging Hong Kong pavilions at leading mainland and overseas fairs as well as roadshows, our outreach also fosters opportunities and strengthens ties with the Chinese Mainland and our many international trading partners.

In a world marked by constant change, our programmes provide comprehensive tailor-made support to help businesses, in particular SMEs and start-ups, be future-ready and thrive. Complementing this, our research reports and digital news channels offer the latest market information to enable businesses to make informed business decisions and accelerate their expansion plans.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

We are seeking a dynamic, high-caliber, and experienced professional to join our Exhibitions and Digital Business Department.

Key Responsibilities:

• To develop and strengthen the network with worldwide trade journalists/editors and local mass media to help publicising the fairs;
• To draft and distribute press releases regularly on HKTDC fairs, monitor media coverage and handle press enquiries;
• To proactively dig out news angle of the fairs, product and event highlights to pitch international and local mass and trade media;
• To arrange press interviews and to provide talknotes for senior management;
• To organise local press conference, provide talknotes, draft PowerPoints, and make logistical arrangements for press conference;
• To brief, receive international journalists and to organise events during their visit to the fairs;
• To liaise closely with various departments / offices of the Council in organising local or overseas press conferences and events for the HKTDC fairs;
• To develop and maintain the database of trade and mass publications, magazines and journals related to HKTDC fairs;
• To explore partnership with the trade or mass media for initiatives conducive to bring values to the fairs;
• To help leading the Media Team in terms of overall strategic planning or team tasks.

Requirements:

• A university degree, preferably in Journalism and/or Communications;
• Minimum five years' solid relevant working experience in marketing / corporate communications or client servicing in public relations field, preferably with multi-national corporations;
• Excellent English and Chinese press release writing skill a must;
• Have experience working with media and building media network;
• Excellent command in both spoken and written English and Chinese. Fluent in Putonghua;
• Strong communication and presentation skills;
• Multi-tasking, well-organised, detail-minded and independent with good initiatives;
• Excellent in time management and could meet tight deadlines.

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.