User Research & Insights: Plan and conduct qualitative and quantitative user research, usability testing, and data analysis. Synthesize findings into actionable user personas, journey maps, and growth opportunities.
End-to-End UX/UI Design: Own the full execution of features from wireframes, user flows, and information architecture to high-fidelity, pixel-perfect UI designs and interactive prototypes.
Design Systems & Scalability: Contribute to and champion our global design system. Ensure all designs are component-driven, responsive, and optimized for scalability across Web, Android, and iOS.
Growth & Experimentation: Design continuous micro-experiments, growth loops, and A/B test variations aimed at optimizing core metrics like acquisition, activation, and retention.
Competitive Benchmarking: Maintain a sharp eye on international product trends, clean visual aesthetics, and modern interaction patterns, constantly pushing our product's visual bar higher.