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Consumer & Channel Strategy Lead
Ruangguru for Business
3.0
147 reviews
Job Type / Job Level
Contract / Others/Any
Company Location
Indonesia
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Job Descriptions
Drive B2C productivity performance including revenue achievement and go-to-market activities.
Lead and monitor sales agent performance to achieve sales and conversion targets.
Manage commercial operations across Branch, Regional, and Territory levels.
Design, evaluate, and optimize racing schemes and sales incentive programs
Monitor and improve sales quality through scoring systems, chat evaluations, and roleplay assessments.
Develop and execute learning & development programs for sales teams.
Conduct regular training, coaching, and performance calibration sessions for sales teams.
Analyze business performance, identify commercial opportunities, and recommend strategic improvements.
Support B2B business initiatives and monitor regional B2B performance execution.
Conduct periodic PnL reviews and provide insights to improve profitability and operational efficiency.
Collaborate with cross-functional teams including operations, marketing, training, and management to achieve company targets.
Prepare commercial reports, performance dashboards, and strategic recommendations for management review.
Ensure alignment between commercial strategy, execution, and business objectives.
Job Requirements
Bachelor’s degree in Business, Management, Marketing, Communication, or related field.
Minimum 3–5 years of experience in Sales, Commercial, Business Development, or Revenue Operations.
Experience handling multi-region or territory commercial operations is preferred.
Strong understanding of B2C sales strategy, sales productivity, and incentive scheme management.
Experience in training, coaching, and sales performance development.
Strong analytical skills with experience in performance monitoring and PnL review.
Familiar with KPI management, sales quality evaluation, and performance scoring systems.
Excellent leadership, communication, and stakeholder management skills.
Able to work in a fast-paced and target-driven environment.
Strong problem-solving and strategic thinking abilities.
Proficient in Google Workspace, Microsoft Office, and sales reporting/dashboard tools.
Experience in education, edutech, or service industry is a plus.
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