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Consumer & Channel Strategy Lead

Ruangguru for Business

3.0
147 reviews
Ruangguru for Business
Job Type   /   Job Level
Contract   /   Others/Any
Company Location
Indonesia
Job Descriptions

  • ⁠ ⁠Drive B2C productivity performance including revenue achievement and go-to-market activities.
  • ⁠ ⁠Lead and monitor sales agent performance to achieve sales and conversion targets.
  • ⁠ ⁠Manage commercial operations across Branch, Regional, and Territory levels.
  • ⁠ ⁠Design, evaluate, and optimize racing schemes and sales incentive programs
  • ⁠ ⁠Monitor and improve sales quality through scoring systems, chat evaluations, and roleplay assessments.
  • ⁠ ⁠Develop and execute learning & development programs for sales teams.
  • ⁠ ⁠Conduct regular training, coaching, and performance calibration sessions for sales teams.
  • ⁠ ⁠Analyze business performance, identify commercial opportunities, and recommend strategic improvements.
  • ⁠ ⁠Support B2B business initiatives and monitor regional B2B performance execution.
  • ⁠ ⁠Conduct periodic PnL reviews and provide insights to improve profitability and operational efficiency.
  • ⁠ ⁠Collaborate with cross-functional teams including operations, marketing, training, and management to achieve company targets.
  • ⁠ ⁠Prepare commercial reports, performance dashboards, and strategic recommendations for management review.
  • ⁠ ⁠Ensure alignment between commercial strategy, execution, and business objectives.

Job Requirements

  • ⁠ ⁠Bachelor’s degree in Business, Management, Marketing, Communication, or related field.
  • ⁠ ⁠Minimum 3–5 years of experience in Sales, Commercial, Business Development, or Revenue Operations.
  • ⁠ ⁠Experience handling multi-region or territory commercial operations is preferred.
  • ⁠ ⁠Strong understanding of B2C sales strategy, sales productivity, and incentive scheme management.
  • ⁠ ⁠Experience in training, coaching, and sales performance development.
  • ⁠ ⁠Strong analytical skills with experience in performance monitoring and PnL review.
  • ⁠ ⁠Familiar with KPI management, sales quality evaluation, and performance scoring systems.
  • ⁠ ⁠Excellent leadership, communication, and stakeholder management skills.
  • ⁠ ⁠Able to work in a fast-paced and target-driven environment.
  • ⁠ ⁠Strong problem-solving and strategic thinking abilities.
  • ⁠ ⁠Proficient in Google Workspace, Microsoft Office, and sales reporting/dashboard tools.
  • ⁠ ⁠Experience in education, edutech, or service industry is a plus.
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