Deployment Manager - Web & E-Commerce

Lead BAT Japan's digital consumer experience. Drive website performance, campaign activation, and e-commerce innovation while partnering with global and local teams to deliver best-in-class digital journeys.

About the Role

BAT Japan is looking for a Deployment Manager – Web & E-Commerce to lead the delivery, optimization, and governance of our consumer-facing digital ecosystem. You'll own website operations, campaign deployments, content management, and digital experience enhancements that drive consumer engagement and business growth across Japan.

Working with marketing, CRM, e-commerce, IT, agency partners, and global stakeholders, you'll ensure our digital platforms deliver seamless, compliant, and high-performing consumer experiences.

Your Responsibilities

• Lead web operations and digital experience delivery for the Japan market
• Manage end-to-end deployment of websites, landing pages, and digital campaigns
• Localize global campaigns and digital assets for Japanese consumers
• Partner with cross-functional teams to create seamless consumer journeys
• Drive website optimization through analytics, consumer insights, and performance data
• Oversee content governance, compliance, SEO, and platform health
• Manage agency and vendor partners to deliver high-quality digital experiences
• Identify opportunities to improve engagement, conversion, and overall website performance
• Support digital governance, risk management, and incident resolution

What We're Looking For

• 5+ years' experience in web management, digital marketing, e-commerce, consumer experience, or a related field
• Strong experience managing websites, digital campaigns, and online consumer journeys
• Knowledge of CMS platforms (Adobe Experience Manager, Magento, or similar)
• Experience with web analytics tools such as Google Analytics, Adobe Analytics, Power BI, or Looker Studio
• Strong project management and stakeholder management skills
• Experience working with agencies and technology vendors
• Fluent English and Japanese communication skills

Nice to Have

• Experience with SEO, UX/UI, CRO, A/B testing, and personalization
• Basic knowledge of HTML, CSS, and JavaScript
• Experience within a regulated industry
• People leadership experience

Why BAT?

At BAT, we're building A Better Tomorrow™ by transforming our business through innovation, digitalization, and consumer-focused experiences. This is your opportunity to make a visible impact in a global organization that's constantly evolving.

We offer a collaborative and inclusive environment where diverse perspectives are valued, innovation is encouraged, and continuous learning is supported. You'll work with talented teams across Japan and globally, gain exposure to international projects, and enjoy the flexibility to balance performance with wellbeing while growing your career in a truly global business.