Job Description
As a Content Manager, you will be responsible for developing and executing content strategies that strengthen our brand, engage audiences, and support business growth. You will work closely with cross-functional teams to ensure every piece of content delivers impact and aligns with our business objectives.
Key Responsibilities
- Develop and execute a content strategy that supports brand awareness, audience engagement, lead generation, and business growth.
- Plan, create, and manage content calendars across social media, LinkedIn, website, email marketing, and other digital channels.
- Identify audience insights, market trends, and content opportunities to strengthen our brand presence.
- Ensure consistent brand voice, messaging, and quality across all content platforms.
- Collaborate with designers, videographers, marketers, and other stakeholders to deliver impactful campaigns.
- Lead and manage content creators, freelancers, agencies, and creative partners.
- Track content performance using analytics and continuously optimize content based on insights.
- Improve content production processes to enhance efficiency, quality, and scalability.
Minimum Qualifications
Minimum Qualifications & Experience
- Bachelor's Degree in Marketing, Communications, Journalism, English, Business, or a related field.
- Minimum 3 years of experience in Content Marketing, Content Strategy, Digital Marketing, Social Media, Copywriting, or a related role.
- Proven experience managing content across multiple platforms, particularly LinkedIn and other social media channels.
- Strong portfolio demonstrating content creation, copywriting, storytelling, and campaign execution.
- Ability to personally create high-quality content, not just manage others who create it.
- Strong understanding of audience research, content planning, content strategy, and digital marketing trends.
- Experience building personal branding, thought leadership, employer branding, or LinkedIn content strategies is highly preferred.
- Experience leading content teams, freelancers, agencies, or creative collaborators.
- Strong analytical, project management, and stakeholder management skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
