Marketing Copywriter

About Us

My Free Course partners with UK colleges to help adults access funded online learning. Our mission is to connect individuals with government funded learning opportunities by partnering with colleges, providing guidance and support to help every learner succeed. We focus on making education accessible and straightforward from first enquiry through to enrolment. That means clear communication, practical support, and content that actually helps people take action.

About the Role

We’re looking for a sharp, commercially-minded Marketing Copywriter who knows how to turn words into results. This role is about driving traffic, building trust, and converting attention into leads. You’ll create content across multiple channels, balancing creativity with performance and SEO.

Applications will be managed outside of LinkedIn. To apply, complete our application form here: https://forms.gle/HGQaPa7F4K1GJAbw7, and submit your most recent CV along with your portfolio (either as a document or a link).

What You’ll Be Doing

Content Creation

• Write high-quality blog articles, website copy, email campaigns, and social media content (Instagram, Facebook, LinkedIn)
• Produce clear, engaging, and conversion-focused messaging across all platforms

Paid Media Copy

• Develop high-performing ad copy for Meta (Facebook/Instagram) and Google Search
• Align messaging with campaign goals and conversion targets

SEO & Performance

• Apply SEO best practices to improve organic visibility
• Use analytics to track performance and refine content strategy

WordPress Management

• Create, upload, and manage content in WordPress
• Ensure content meets layout, formatting, and publishing standards

Email & B2B Outreach

• Write newsletters, nurture sequences, and marketing emails
• Draft LinkedIn outreach messages for potential partners

Research & Optimisation

• Stay on top of industry trends, customer insights, and competitor activity
• Continuously refine messaging to stay relevant and effective

Editing & Quality Control

• Proofread and edit all content for clarity, accuracy, and consistency
• Maintain high standards of brand tone and messaging



What We’re Looking For

Minimum Requirements

1. Diploma or Bachelor’s degree in Communications, Marketing, English, or related field
2. 2–3 years’ experience in content writing (agency or digital environment preferred)
3. Strong command of English (grammar, spelling, punctuation)
4. Ability to research and write for different audiences
5. Strong attention to detail and ability to self-edit

Preferred Skills

1. Experience with WordPress CMS
2. Familiarity with SEO tools (Google Search Console, SEMrush, Ahrefs) and analytics platforms (Google Analytics)
3. Understanding of content funnels (awareness vs conversion)
4. Ability to adapt tone across channels (ads vs educational content)
5. Experience in B2B writing, including cold outreach or LinkedIn messaging

How to Apply

To apply, complete our application form here: https://forms.gle/HGQaPa7F4K1GJAbw7, and submit your most recent CV along with your portfolio (either as a document or a link). We review every submission carefully. If your profile matches what we’re looking for, we’ll reach out within 7 business days to guide you through the next steps.

If you don’t hear back from us after that timeframe, it means you weren’t shortlisted this time but we genuinely appreciate you taking the time to apply.

Why Join My Free Course

• Clear workflows and structured processes
• Supportive, collaborative team culture
• Full training provided - no prior experience with UK colleges required
• 100% remote role with opportunities to grow based on your performance
• A mission-driven organisation helping adults access funded education