Identify the phase of brand life cycle of each managed brand
Manage brand portfolio & brand strategies such as Segmenting, Targeting and Positioning (STP) & Marketing Mix (Price, Place, Promotion, Product [4P])
Develop activities to improve brand awareness
Develop brand communication materials for TVC, Media, OOH, Online, POSM, and Key Visual.
Plan, approve and recommend related to new product design or Key Visual design, POSM and merchandise
Control marketing agency: work plan, budget control, and coordination regarding digital activity, IMC, and any other activities related to brand activation
Plan a brand analysis that includes deep into three key areas: customer analysis, competitor analysis, and current brand audits
Requirements :
Have minimum 5 years of experience in this area/field.
Bachelor degree in marketing, communication, business management or related field
Understanding the processes involved in cigarette production, from raw materials to finished goods.
Familiarity with pricing strategies to position products competitively in the market
