Market Research & Insights
- Research education, employment, career, and industry trends, especially in Australia and relevant international markets.
- Analyse target audiences including students, job seekers, graduates, parents, education providers, and employers.
- Gather insights on job demand, salary ranges, hiring trends, course demand, and skills needed across industries.
- Must be comfortable using ChatgGPT or Claude or Notebook LM
- Research competitors, market positioning, user needs, and marketing opportunities.
- Summarise findings clearly so the team can use them for campaigns, product decisions, and business development.
Marketing Data Administration
- Enter, clean, verify, and update marketing-related data across spreadsheets, databases, or internal systems.
- Cross-check information related to job vacancies, locations, industries, course categories, institutions, and employer demand.
- Help maintain accurate lists for campaigns, outreach, research, and reporting.
- Identify missing, duplicated, outdated, or inconsistent data.
- Support the team in turning raw research into organised, usable insights.
Content & Campaign Support
- Assist with ideas for social media posts, landing pages, email campaigns, blog topics, and promotional materials.
- Help create simple drafts for marketing copy, captions, campaign messages, and user-facing content.
- Support campaign planning by researching audience pain points, benefits, and key messages.
- Help communicate Yuzee’s mission in a clear, simple, and engaging way.
- Assist with content that explains education pathways, career options, job trends, and platform benefits.
Creative Design Work
- Assist in creating design concepts for web pages, app screens, posters, social media visuals, or marketing materials.
- Use tools such as Figma, Canva, Adobe XD, or similar platforms to support visual ideas.
- Brainstorm and visualise simple designs that improve user engagement and communication.
- Support the team with basic UI/UX ideas for marketing pages, campaign flows, or user journeys.
- Help ensure designs are clear, modern, user-friendly, and aligned with Yuzee’s brand direction.
Product & User Understanding
- Help research how users search for education, jobs, internships, training, and career pathways.
- Assist in identifying what motivates users to sign up, apply, compare options, or engage with a platform.
- Support the team in improving how Yuzee explains its value to different user groups.
- Help collect and organise insights that can improve onboarding, landing pages, campaigns, and user communication.
