Ice holidays sdn. Bhd. Is a leading business-to-business (b2b) travel wholesaler in Malaysia. Our ‘b2b travel wholesale’ business model is unique as we offer our partners ready-made products and packages, with advertisements and promotions support. Together with our established “(GD) golden destinations” branding, it allows our partners including the smaller agents to confidently conduct their sales and compete with other bigger agents in town. It also gives assurance to their customers on the quality of the products using our brand. Our marketing concept is that we developed marketable travel packages once we grasped the demand and trend of the market. These packages are then offered through our ‘dynamic’ b2b booking engine by our partners to their customers. Our Vision — To become the leading travel wholesaler agency in Asia. Our Mission i) Aim to exceed financial goals and expectations of partners, colleagues and shareholders. ii) Ensure customers receive the best value and services. iii) Acting professional and treating others with courtesy and dignity. iv) Provide a safe and pleasant working environment, v) Creating right thing for win/win results with our partners.