BEO Holding Sdn. Bhd. was established in August 2019 and has formed an alliance with its affiliated company MAPC Sdn. Bhd. due to rapid business growth as the major durian exporter to China. The founder – Mr. Sam Tan who also the president of the Malaysia Durian Exporters Association and has a stringent quality control over the fresh durian being supplied by the Malaysian farmers and always putting a greater emphasis that all the fresh durians must be fully matured and ripe before falling from trees to ensure optimal taste and quality. Malaysia Durian Musang King frequently called as the “King of Durians” is notable for its nuanced flavor and elusive quality with its creamy-like flesh and pungent delicacy which has carving out premium niche in China. Our company are the major durian supplier that export about 90% of its durians to China, has set up numerous centers and outlets to promote the Musang King variety in second-and-third-tier Chinese cities over the past years. “Anyone and everyone can eat durians” was slogan created by Mr. Sam Tan. In order to satisfy the Chinese national durian craving and to allow more China’s population to taste our Malaysian durians, Mr. Sam Tan has expanded his durian business by producing and selling the thermoforming sealed pack frozen durian fruitlets weighed about 130g per stripe with more affordable price, more hygienic and more convenient to consume at anytime and anywhere. These products have gained an overwhelming response from consumer. Driven by the opportunity given, Mr. Sam Tan has ventured into different business sector in order to tackle the consumers’ need by setting up the durian buffet restaurant, mobile durian buses, durian online store and etc. to fulfilled the market demand.