Fiamma Holdings Berhad (Fiamma) commenced its operations in a shophouse in Johore Bahru in 1979, under Fiamma Sdn. Bhd, the first company of Fiamma Group. With only a staff of five, the company marketed and distributed its own house brand of electrical home appliances in Malaysia under the name of ELBA and FABER. Despite its humble beginnings and small workforce, the company was big on ideas and growth plans. Within a short time, Fiamma expanded its activities to Kuala Lumpur, where its head office is based today. It gradually established branches, service centres and an extensive network of dealers throughout Peninsular and East Malaysia. Today, Fiamma represents some of the world's major names in electrical appliances, sanitaryware, kitchen cabinets, bathroom fittings and healthcare products. Every day, products under the Fiamma banner touch the lives of people from all walks of life to give them unsurpassed comfort and convenience, whether at home, at work or at play. Much of Fiamma's success can be attributed to its dynamic outlook that is sensitive to market changes. Through it all, we are guided by our commitment to enhance the lives of people with better living comfort and convenience through products and services of superior value.