Tune Talk Sdn. Bhd., the newest mobile operator in the country, officially launched its commercial service on 19 August 2009. Tune Talk targets to serve the underserved segment of the market with super low calling rates and exciting incentives.

Rolled out as a prepaid service with the prefix "010", Tune Talk offers a no-frills voice and short messaging service (SMS) package that meets the consumers' demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

Tune Talk operates as a mobile virtual network operator (MVNO) riding on the extensive network of Celcom (Malaysia) Berhad. Tune Talk entered into an MVNO agreement with Celcom in December 2008. Celcom controls the largest equity stake in Tune Talk with over 38% while another 35.7% is held by Tune Ventures Sdn Bhd, of which Fernandes and Dato' Kamarudin Meranun jointly hold a 70% stake.

The remaining shares are held by Tune Strategic Investments Limited, and various individuals including Dato' Sri Kalimullah Hassan, Lim Kian Onn, Jason Lo, Gurtaj Singh Padda and Mark Lankester. As a member of the Tune Group, Tune Talk will combine a unique lifestyle offering along with sister companies Tune Money and Tune Hotels.

Tune Talk is a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC).