MyCreative is a government arm to spur Malaysia's creative industry via strategic and innovative funding in a form of equity or debt investment.

MyCreative was incorporated on 20 April 2012 under the Malaysian Companies Act, 1965 by the Ministry of Finance Incorporate ('MOF(Inc)').

MyCreative will invest via equities or loans from allocated funds in potential viable Malaysian creative businesses and is expected to achieve the following effects:

Boost the attractiveness of Malaysia's creative industry measureable by job creation.

Increase gross income from Malaysia's creative industry to significantly contribute to the country's Gross Domestic Product (GDP).

Elevate the status of Malaysia's creative industry via public awareness and social impact.