AirAsia BIG - BIG Loyalty Sdn Bhd (formerly known as Think Big Digital Sdn. Bhd.), is a joint venture between AirAsia, Tune Money International and AIMIA. AirAsia BIG operates the Air Asia BIG Loyalty Programme. AirAsia BIG is the global points currency serving AirAsia and the Tune Group. Under the programme, members earn BIG points from AirAsia, Tune Talk, Tune Hotels, and many other partners including Budget, Avis, Starhub, DTAC, Petronas, and major banks such as DBS, Citibank, CIMB, Standard Chartered Bank, Bank Mandiri, BRI, Siam Commercial Bank and Bangkok Bank. In conjunction with Tune Money, Think Big Digital provides the loyalty program for the BIG Visa Prepaid Card, co-branded and affinity payment products, giving cardholders the opportunity to earn Points and redeem for AirAsia flights and many other specialty merchandise and hotel rewards. AirAsia BIG is part of the lifestyle business conglomerate of Tune Group that was founded by Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun. Tune Group seeks to innovate and revolutionise the way lifestyle services are delivered and has employed efficient web-based technologies to reach and engage its customers, presenting a unique lifestyle offering ranging from value hotel stays, personal finance solutions, affordable prepaid mobile services and sports.