Connecting Hotels and Affluent Guests Globally Hospitality Marketing Concepts (HMC) has a singular focus: being the world’s leading provider of premium loyalty programs to over 1,250 hotels worldwide. For nearly 30 years, we have concentrated on partnering with some of the world’s best hotels and increasing their business by creating databases of loyal local and global customers. World-Class Service Our world-class management team profitably manages loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.