BH'S INDUSTRIAL JOURNEY STARTED IN 1909. Beistegui Hermanos S.A. company, more commonly known as BH, was founded by brothers Beistegui Hermanos. The headquarters of BH group is located in Vitoria-Gasteiz, Spain, and nowadays, BH group is the largest one and the only one which could offer full range of home use and commercial use fitness equipment in Europe. Each of the subsidiaries is in charge of the local market. BH N.A. is responsible for the market of North America, including USA and Canada. BH Mexico is responsible for the market of South America, and BH Asia is responsible for the market of the whole Asia market.

As for BH China, is the subsidiary for China market. From the established date in 1909, BH Group has existed for 100 years. Initially, BH is dedicated to the weapons industry. With the end of the First World War and has gained significant experience and progressive technology during the war, BH successfully changed from traditional industry into the professional manufacturer of bicycles. In the 60s, the self-made rate of BH bikes has reached 100%, that is, all body of the fitness bike including parts was produced and assembled in BH main factory. Since 70s, fitness trend has begun to prevail. In order to respond to the growing demand for fitness equipment, Exercycle, S.L. was formed to take charge of fitness equipment market.