Sim Educare & Learning is founded in 1999 by Madam Lee Phaik Hwa. About 20 years ago, in the rural area, education was not of high importance. Although many parents wished to educate their children, they were effortless as they were not highly educated themselves. Madam Lee realised the importance of education after her marriage into a big family and offered to teach her nephews and nieces, who then progressed tremendously (academically). Through word of mouth, the surrounding neighbours then requested Madam Lee to teach their children. As how her nephews and nieces addressed her – “Sim” (homophonic of a Teochew title referring to a younger aunt of the paternal family) – the children followed suit and address her as “Sim” teacher. The number of students under her wings grew as time glided. Today, there are over 30 Sim branches in Peninsular Malaysia.