Established for over 17 years, Sportswork Group has been involved in the sports industry since its inception in 2001. The Company advises brands and private sector clients, sports authorities, and the Malaysian government on employing the influence of sport across the full spectrum of commercial leveraging, all through to supporting national and social objectives.

Sports advisory is our main unique provision. Our specialties include strategic advisory and development programmes, major events advisory, academia and research, project advisory and commercial investment for Government, international federations and sports authorities, as well as corporate brands. We have worked on various projects with major clients such as Telekom Malaysia, Maybank, Tourism Malaysia and the Ministry of Youth and Sports itself including its related agencies. We had the privilege to work with over 50 brands in the market on sports advisory and marketing. Being one of the foremost sports advisory company in Malaysia, we marked our highest and notable key milestone with the delivery of the 29th SEA Games and 9th ASEAN Para Games in 2017 as entrusted by the Ministry.

With head office based in Kuala Lumpur, we service ASEAN and Asia Pacific regions while our regional office - Sportswork Europe focuses on Europe markets. A highly talented and experienced team with a track record of success, Sportswork connects Asia with Europe and opens increasing opportunities that flow between. Our offices work as one to the benefit of clients.