Conceive and develop efficient and intuitive marketing strategies.
Manage and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Initiate and control surveys to assess customer requirements and dedication.
Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
Oversee the progress of campaigns using various metrics and submit reports of performance.
Work with managers in preparing budgets and monitoring expenses.
Requirements:
Proven experience as a marketing executive or similar role.
Thorough understanding of market research techniques, data analysis and statistics methods.
Use AI for basic automation; reimagine marketing workflows to increase campaign speed and precision. Act as a "pilot" for AI tools, using them to generate content, optimize ad spend, and personalize customer journeys
Proficiency with design tools: Hands-on experience with simple design platforms like Canva, Figma, or Vista Create.
Good knowledge of strategic planning principles and marketing best practices.
Excel in MS Office and marketing software (e.g. CRM).
Proficient with social media and web analytics (e.g. WebTrends).
Outstanding communication and people skills.
Excellent organizational and time-management abilities.
Creativity and commercial awareness.
Possess at least a Bachelor's Degree in Marketing, Business Administration or a relevant discipline.
