Sweat Pants Agency is a performance marketing agency and the ONLY agency behind multiple INC #1 fast-growing brands. We create, test, and scale ads across Meta, TikTok, Instagram, and other paid social platforms.
We are looking for a Performance Creative Video Editor, Paid Social who can turn raw UGC, talking-head footage, product clips, client assets, AI-generated b-roll, and social references into engaging, platform-native ads.
Most of our creative is built for Meta, so this role is ideal for someone who understands paid social ads, direct response creative, UGC-style editing, short-form hooks, and fast creative iteration.
This is not just a “make it look nice” editing role. We are looking for someone who understands the difference between a beautiful edit and an effective ad.
You should be able to look at a video and think:
“Where would someone drop off?”
“How do we make the hook stronger?”
“Does this feel native to the platform?”
“Does the edit support the angle?”
“Is this persuasive from a consumer’s perspective?”
You will work closely with creative strategists, media buyers, and creative directors to edit paid social ads for ecommerce brands. The ideal candidate has strong instincts around hooks, pacing, retention, direct response structure, captions, audio, b-roll, AI tools, and what makes content feel native to platforms like Meta, Instagram, and TikTok.
You should also be comfortable using AI tools to improve the creative process. This may include generating natural-looking filler footage, creating product b-roll, producing AI voiceovers, transcribing scenes, analyzing competitor ads, or speeding up editing workflows.
What You’ll Do
Edit Paid Social Ads
- Edit performance-driven video ads for Meta, Instagram, TikTok, Reels, and other short-form platforms
- Turn raw UGC, talking-head footage, testimonials, product demos, founder content, and creator-style clips into finished ads
- Create multiple hooks, angles, and video variations for creative testing
- Build strong first-three-second hooks with visual impact
- Repurpose existing footage into new ad concepts and variations
- Make videos feel native to the platform, not like overproduced brand commercials
Bring Direct Response Creative Instincts
- Edit videos around direct response structures such as problem, agitation, solution, proof, and CTA
- Match the editing style to the footage, offer, brand, and creative angle
- Know when an ad should feel organic, handheld, raw, and native
- Know when an ad should feel more polished, premium, or brand-forward
- Use pacing, captions, pattern interrupts, b-roll, visual proof, and sound to keep people watching
- Make the ad feel cohesive rather than stitched together with random filler
- Think from the consumer’s perspective, not just the editor’s perspective
Improve Hooks, Pacing, and Retention
- Strengthen hook visuals and opening moments
- Improve pacing, scene order, and visual flow
- Add captions, overlays, text callouts, screenshots, sound cues, and pattern interrupts
- Identify moments where viewers may drop off and improve the edit accordingly
- Create edits that are clear, engaging, persuasive, and easy to follow
- Use sound design and audio pacing to make videos more engaging
Use AI Tools in the Creative Workflow
- Use AI tools to generate natural-looking filler footage or additional product b-roll when client footage is limited
- Match AI-generated footage to the quality, lighting, environment, and realism of the original clips
- Use AI voiceover tools when applicable
- Use AI tools for transcription, scene analysis, competitor ad comparison, and creative research
- Understand when AI improves an edit and when it makes the video feel unnatural
- Stay curious about new creative tools and workflows
Collaborate With the Creative Team
- Read creative briefs and ask smart questions when something is unclear
- Communicate estimated completion times before starting work
- Send an initial draft for review when working on a new format or a brief with multiple variants
- Take feedback from strategists, media buyers, and creative directors
- Revise quickly and communicate clearly around blockers, timelines, and priorities
- Pull inspiration from winning ads, organic content, competitor ads, and top creators
- Recommend new creative angles, hooks, structures, and references when appropriate
You’re a Great Fit If...
- You have 2 to 5+ years of video editing experience
- You have experience editing paid social ads, UGC-style content, short-form content, or DTC ecommerce ads
- You understand what makes content feel native to Meta, Instagram, TikTok, and Reels
- You have strong instincts for hooks, pacing, retention, and visual flow
- You understand direct response advertising and performance creative
- You can tell the difference between content that is visually aesthetic and content that is persuasive to a consumer
- You know how to adapt the edit based on the footage style, whether it should feel raw and organic or polished and premium
- You are strong with captions, typography, sound design, overlays, and voiceover pacing
- You can create multiple ad variations quickly without sacrificing quality
- You ask questions when a brief is unclear
- You communicate clearly about timelines, revisions, and blockers
- You are comfortable using AI tools in your creative workflow
- You have a strong sense of what keeps viewers watching
Tools You Should Be Comfortable With
You do not need to know every tool listed, but you should be fast at learning new creative tools.
- Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
- CapCut
- Meta ad creative references and competitor research
- TikTok native editor
- Instagram native editor
- ElevenLabs or similar AI voiceover tools
- Higgsfield or similar AI image and video tools
- Gemini, ChatGPT, or similar tools for transcription, scene analysis, and creative research
- AI tools for image, video, voiceover, b-roll, and clip generation
- Google Drive, Slack, Notion, Frame.io, or similar collaboration tools
Nice to Have
- Experience editing direct response DTC ads
- Experience working with paid social creative teams
- Experience editing Meta ads specifically
- Experience researching Meta Ad Library, TikTok Creative Center, or competitor ads
- Experience creating viral organic short-form content
- Experience creating platform-native content for TikTok, Instagram, or Reels
- Experience inside a marketing agency
- Motion graphics or typography skills
- Understanding of Meta and TikTok ad performance metrics
- A strong portfolio of UGC, paid social, or organic short-form edits
- Experience with AI-generated b-roll, AI voiceovers, or AI-assisted editing workflows
