Lead the day-to-day client relationship, campaign or project development, and execution for B2B clients (technology / healthcare clients)
Be able to provide sound counsel to clients; comfortable with making content and performance marketing recommendations to clients
Execute solid project management skills to oversee the execution of all creative and content marketing work align with client’s briefs
Manage content production delivery including but not limited to thought-leadership articles, whitepaper, sales toolkit, customer case studies and other high-value asset development
Work collaboratively with strategists & planners, video producers, writers and designers
Habitually on top of inspiring, cutting-edge trends and development in digital or in client’s industry
Contribute to new business development process and organic client growth
Proactively contribute towards improving processes, operations, best practices and emerging issues
Digital Specialism
Conceptualises, plan and operate demand generation and lead generation campaigns through test and learn approaches
Develop marketing automation programmes including building email nurture logic, lead qualification / scoring process through the marketing funnel
Manage email marketing programmes and website CMS builds
Implement campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) or advertising (display, SEM, social advertising, etc.) from setup, optimization to reporting
Contribute to building WE’s performance offerings and capabilities across display, search and social
Writing skills with demonstrated ability to write social-friendly copy and package content to drive maximum engagement on social media
Design, monitor and report on measurements and KPIs
Requirements:
Minimum 2 years of experience in social media, media, advertising or B2B digital marketing-related fields
Possess data-driven qualities; detailed understanding of analytics across channels with the ability to synthesize data from many sources into actionable insights.
Good understanding of Google Analytics; knowledge in Adobe Analytics, Adobe Experience Manager is a plus
Experience in Account-based Marketing (ABM) or account-based marketing platforms such as Demandbase is a plus
Basic knowledge of SEM, SEO, CRM and CMS
Strong interest in performance marketing
Has integrated thinking and able to connect digital channel ecosystem
Able to adapt to new conditions and fast-paced environment
Self-motivated and self-starting personality
Enjoys diverse and multi-cultural working environment
Able to work both independently, as part of a team and with senior leaders
Able to manage multiple tasks concurrently in a deadline-driven process
