The Role
The Commercial Strategy & Transformation Lead will drive operational excellence across the Sales organization by identifying inefficiencies, redesigning processes, and ensuring consistent execution at scale. This role partners closely with Sales Leadership, Operations, Marketing, Product, and Finance to build structured ways of working that improve productivity, accountability, and revenue outcomes.
The mandate is simple: fix what slows the business down and build systems that scale.
Key Responsibilities:
- Optimize Sales Processes & Remove Bottlenecks
- Map and redesign the end-to-end sales lifecycle from lead generation to renewal.
- Identify inefficiencies, duplication, and friction points affecting sales productivity.
- Implement streamlined workflows, clear ownership, and automation to improve speed and scalability.
- Build Scalable Sales Operating Systems
- Develop SOPs and segment playbooks to standardize how teams execute across Enterprise, Mid-Market, and SME segments.
- Establish consistent operating rhythms for pipeline management, forecasting, and account growth.
- Ensure sales initiatives, policies, and programs are implemented effectively across teams.
- Drive Cross-Functional Revenue Execution
- Align Sales with Operations, Marketing, Product, Finance, and Customer Success to ensure initiatives are operationally executable.
- Define and monitor key performance metrics to improve sales productivity, conversion, and pipeline velocity.
- Lead transformation initiatives that improve execution discipline and overall
What Success Looks Like
- Higher sales productivity and pipeline velocity
- Faster deal cycles and reduced operational bottlenecks
- Consistent sales execution across teams
- Strong cross-functional alignment that accelerates revenue growth
