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Brand Executive

Philippine Dragon Media Network (菲龙网 Fei Long Wang)

Philippine Dragon Media Network (菲龙网 Fei Long Wang)
Job Type   /   Job Level
Full-time   /   Senior Executive
Company Location
Philippines
Job Title: Branding Executive

Key Responsibilities

Brand Strategy & Market Entry

  • Support development of brand positioning, messaging frameworks, and campaign platforms
  • Conduct market research, competitor analysis, audience profiling, and perception audits
  • Support cultural localization strategies for international or China-based brands entering PH
  • Help translate business challenges into structured strategic insights

Integrated Marketing Planning Support

  • Assist in connecting brand strategy to execution channels (social, PR, digital, events, retail activations)
  • Support campaign frameworks for launch plans across automotive, tech, FMCG, lifestyle, and gaming brands
  • Ensure consistency of messaging across different touchpoints

Execution Ownership

  • Own sections of brand strategy decks (insights, narrative, or channel strategy parts)
  • Coordinate creative briefs for design, content, and activation teams
  • Manage client feedback, revisions, and updates
  • Support GTM planning and campaign rollout execution
  • Assist in SOW development and scoping discussions

Qualifications

  • 35 years experience in branding, marketing, advertising, or agency planning
  • Strong experience working with clients and managing revisions
  • Strong deck writing and storytelling ability
  • Understanding of brand strategy frameworks
  • Ability to translate research into insights and strategic direction
  • Strong project management skills
Jobs in Philippines   »   Jobs in Makati, National Capital Region, Philippines   »   Brand Executive

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