Brand Manager (Food Category)
Responsibilities
- Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
- Mines and collates data to support the Annual Marketing Intent.
- Prepares product orientation materials and updates the brand fact book.
- Monitors new product development and create sales launch kits.
- Prepares product transition and rationalization plans.
- Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
- Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
- Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
- Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-ex items and implementation of other promotions.
- Organizes product sample requests and brand review presentations.
- Conducts occasional trade check.
- Occasional visits and alignment meetings with the distributors.
- Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
- Routes, tracks, and archives approvals and documents.
- Collect data for analyzing Demand Forecast Accuracy and brand profitability.
Qualifications
- Bachelor’s degree in Business Management, Marketing, or Communication Arts or related field.
- At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category.
- Experience in the consumer goods industry is a plus.
- Technical skills
- Basic numerical skills
- Administrative skills
- Communication skills
- Project management skills
- Presentation skills
- Market research
- MS Office proficiency
Work Schedule/Set-up: Monday – Friday / Day shift
Note
- Travel to the Plant if needed.
- Occasional fieldwork to monitor brand/competitive performance.
- Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.
Benefits
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Paid training
- 13th month salary
- Performance bonus
