Align marketing plans with company branding and product line to ensure cohesive messaging across all 30 branches.
Develop a year-long marketing plan with clear motivations, including sales projections for each launched promo.
Set marketing KPIs and quotas to measure campaign effectiveness and overall performance.
Team Management and Execution
Delegate tasks to the marketing team into monthly projects or sprints, monitoring progress and providing regular summarized updates.
Obtain feedback and approval from Operations and Production heads for promos, ensuring alignment with production forecasts.
Relay approved marketing plans through memorandums to Operations and Accounting teams for seamless implementation.
Reporting and Analysis
Report marketing findings and analysis to upper management, highlighting insights, ROI, and recommendations for optimization.
JOB SPECIFICATION
Education
Bachelors Degree in Business Administration Major in Marketing Management, Communication, or any related field.
Work Experience
With 3 years marketing leadership, preferably in FMCG, retail, or food & beverage sectors with multi-branch operations.
Proven track record in developing sales-driving campaigns, KPI management, and cross-functional coordination.
Work Schedule
Ability to work a flexible schedule, including weekends, holidays, and peak retail periods.
Technical Proficiencies
Expertise in marketing analytics tools (e.g., Google Analytics, CRM systems like HubSpot), social media platforms, and MS Office/Google Workspace for reporting.
Proficiency in campaign management software and data visualization tools (e.g., Tableau).
Other Beneficial Skills To Have
Experience with digital marketing (SEO, paid ads, content strategy) and loyalty programs.
PMP or digital marketing certifications; strong understanding of Philippine retail trends.
