Purpose of role:
This role will be responsible for developing, implementing and managing marketing programmes in the Asia Pacific region, supporting the regional marketing manager in delivering relevant and timely marketing and communications activities.
Key activities:
•Support the development and execution of targeted, defined and measurable regional marketing plans
•Create regional content, including customer testimonials and case studies that support the regional marketing plan
•Ensure local compliance with brand guidelines; train regional teams and sites to ensure appropriate brand deployment
•Support country Agents and Distributors with Channel Marketing resources
•Support planning, execution and reporting of approved regional trade shows and other customer events, ensuring alignment with Global Marketing
•Provide market intelligence from the regional perspective, including analysis and Voice of Customer input
•Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A, etc.
•Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing.
Key accountabilities:
•In this position, you will collaborate with the Regional Marketing Manager APAC to customise, develop and execute John Crane’s marketing strategy for the region. You will be part of the global marketing team and have a direct reporting line to the Regional Marketing Manager APAC.
•You will act as the first point of contact for any marketing-related questions from the APAC sales team, providing marketing leadership for regional markets, including demand generation programmes, new product launches and vertical marketing, to drive market share growth.
•You will be required to work across Marketing Communications, Product Marketing, Vertical Marketing and Sales Enablement functions to ensure that top-down initiatives are deployed and that regional requirements resonate with global decision-makers.
•Collaboration examples may include: (a) Support the Global Marcomms team as needed on communication plans, inbound and outbound tactics, and localised content for global initiatives (b) Work with Vertical Business Directors to identify gaps in the John Crane portfolio in each regional market (c) Work with Marcomms and Product Marketing to develop required white papers, case studies and sales tools
•You will partner closely with regional sales leadership to deploy regional marketing plans and provide market intelligence from the regional perspective back to Global Marketing. You will drive global programmes into the assigned region and coordinate deployments across multiple Marketing functions.
•You will have the opportunity to locally execute marketing programmes, campaigns and brand building (including local content development) that are part of the global or regional business strategy in line with global brand guidelines. Regional tactics such as supporting local trade shows and events, post-show lead nurturing and management coordination, creating content with appropriate approvals and developing retention/referral programmes may be required, as part of that regional plan and aligned with global initiatives.
•You will oversee the education and deployment of our brand in APAC and ensure compliance with global guidelines
•You’ll be joining a team of experts who are focused on adding real value to every aspect of our operations. You will have many opportunities to get involved and forge collaborative relationships with global stakeholders.
