Key Responsibilities:
A. Product & Textile Design
- Develop original patterns, prints, motifs, and design concepts for garments, hijabs, scarves, and related textile products.
- Prepare design proposals, mock-ups, and presentation visuals for internal review and approval.
- Translate brand direction, product themes, and market trends into commercially viable designs.
- Adapt artwork and patterns into production-ready files where required.
- Work closely with management, production, and merchandising teams to ensure designs are aligned with product strategy and manufacturing requirements.
B. Branding & Creative Design
- Design creative materials for branding, campaigns, promotions, events, packaging, catalogues, and other corporate or product-related use.
- Ensure consistency in visual identity across all online and offline materials.
- Support the creation of corporate presentation materials, proposals, flyers, posters, and digital assets.
C. Marketing & Social Media Support
- Develop visual content for social media platforms, digital campaigns, and online promotions.
- Assist in planning and producing engaging content aligned with marketing objectives.
- Support basic copy ideation, campaign visuals, and content layout for social media and digital channels.
- Monitor design and content trends relevant to fashion, retail, lifestyle, and Muslimah markets where applicable.
D. AI-Enabled Workflow & Productivity
- Use AI tools, including ChatGPT and other approved tools, to improve design ideation, content generation, campaign planning, workflow efficiency, and internal productivity.
- Support the team in applying AI-assisted methods for faster turnaround of creative and marketing tasks.
- Maintain good judgment in using AI to support, not replace, originality, brand alignment, and commercial quality.
E. Coordination & Execution
- Manage multiple creative tasks and deadlines in a lean operating environment.
- Maintain organized design files, templates, and content assets.
- Coordinate revisions and feedback efficiently with relevant stakeholders.
- Undertake other related duties as assigned by management.
Requirements:
Education
- Diploma or Bachelor’s Degree in Graphic Design, Textile Design, Fashion Design, Visual Communication, Multimedia Design, or related field.
Experience
- Minimum 2–4 years of relevant working experience in graphic design, textile/fashion design, or related creative field.
- Proven experience in designing patterns/prints for garments, hijabs, scarves, or related products is strongly preferred.
- Experience in digital marketing or social media content creation is an added advantage.
Technical Skills
- Proficient in Adobe Illustrator, Adobe Photoshop, Canva, and other relevant design software.
- Strong capability in layout design, pattern design, colour coordination, and visual storytelling.
- Familiarity with social media design formats and digital content requirements.
- Working knowledge of AI tools such as ChatGPT is a must.
- Knowledge of video editing or motion graphics is an added advantage.
Core Competencies
- Strong design sense and creativity with commercial awareness.
- Able to work independently with minimal supervision.
- Good time management and ability to handle multiple priorities.
- Practical, resourceful, and able to function effectively in a lean team.
- Strong communication and collaboration skills.
- Detail-oriented with a high standard for output quality.
Key Performance Indicators (KPIs)
- Timely delivery of approved design outputs.
- Quality and originality of pattern and creative work.
- Contribution to product development and campaign execution.
- Efficiency in supporting digital marketing and social media needs.
- Effective use of AI tools to improve turnaround time and productivity.
- Consistency of branding across deliverables.
