Hepmil Media Group (HMG), part of Publicis Groupe, is a digital creator and content agency. We partner over 3,000 content creators across the SEA region, and are uniquely positioned to empower brands looking to create thumbstopping content. As operators of content platforms SGAG, MGAG, PGAG and MCRI, we are experts at engaging Gen Z and young millennials through hyper-localized entertaining content across TikTok, Instagram and more. Learn more about HMG at www.hepmil.com.
About the Role
The Regional Business Lead supports Hepmil Media Group’s commercial expansion across Southeast Asia by driving new business opportunities, regional pitches, and strategic partnerships. You will play a key role in identifying new clients, building strong relationships, and shaping commercial proposals that bring Hepmil’s content, creator, and social commerce products to life. This is a fast-paced, high-impact role suited for a commercially driven individual who’s strategic, persuasive, and passionate about the creator economy, creator-led marketing and social media.
Key Responsibilities
1. Regional Client Prospecting & Lead Generation
- Identify and pursue new business opportunities across key markets (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines)
- Conduct outbound prospecting — from researching leads and initiating contact to securing pitch meetings
- Build and nurture strong relationships with brand and agency decision-makers across verticals (FMCG, beauty, tech, lifestyle, travel, finance)
- Support the Regional Head in maintaining a healthy and diversified sales pipeline
2. Pitching & Proposal Development
- Collaborate with Creative Strategy, Creator Partnerships, and Content teams to develop compelling proposals and campaign recommendations
- Craft client presentations, pitch decks, and pricing proposals that reflect both creative quality and commercial soundness
- Lead selected pitch presentations, demonstrating confidence, insight, and market understanding
- Gather feedback post-pitch to refine Hepmil’s product positioning and sales approach
3. Product Commercialization (Content, Creator, Social Commerce)
- Work closely with the Regional Head of BD and Product teams to bring new commercial products to market
- Content: Scale branded content offerings across Hepmil’s owned media (SGAG, MGAG, PGAG, MRCI)
- Creator: Strengthen Hepmil Creators’ Network positioning through new influencer programs, performance packages, and creative partnerships
- Social Commerce: Support development of commerce-led activations (TikTok Shop, XiaoHongShu, YouTube Shopping, etc) that convert awareness into measurable sales.
- Identify cross-market opportunities to package Hepmil’s offerings for regional or multi-country campaigns
- Collect market feedback and client needs to inform future product iterations
4. Commercial Planning & Margin Tracking
- Support commercial forecasting, deal structuring, and revenue tracking in collaboration with the Finance and Operations teams
- Ensure all pitches and proposals align with Hepmil’s profitability and pricing frameworks
- Track deal margins and work with internal teams to maintain healthy commercial performance across campaigns
5. B2B Marketing & Brand Visibility
- Represent Hepmil at client meetings, industry events, and networking sessions to strengthen the company’s market visibility
- Contribute to case studies, success stories, and client testimonials that showcase Hepmil’s capabilities.
- Support the Regional Head in executing B2B marketing initiatives such as trade events, client workshops, and co-marketing partnerships
6. Regional Collaboration & Team Alignment
- Partner with local Business Development and Account teams across markets to align on pitches, pricing, and client acquisition strategies
- Ensure learnings, best practices, and success stories are shared across regional teams
- Work collaboratively across departments (Accounts, Creator Team, Creative Strategy) to deliver a cohesive client experience
Requirements
- Over 6 years of experience in client servicing, business development, partnerships, or account management roles (preferably in media, digital, content, or creator-focused industries)
- Experience working with regional stakeholders and cross-cultural teams in SEA
- Strong understanding of the media and advertising landscape, especially social platforms (TikTok, Instagram, YouTube, Xiaohongshu etc.)
- Passion for creator-led content, social media trends, and digital innovation
- Excellent communication, presentation, and relationship-building skills
- Strong negotiation and commercial judgment
- Highly organized, proactive, and able to manage multiple deadlines in a fast-moving environment
- Comfortable with travel across Southeast Asia
