About the company
At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure.
Job description
We are looking for an Creative Content & Digital Marketing Specialist to be the visionary link between our brand identity & measurable e-commerce performance. You will shape how our health brands communicate across Shopify, Shopee, Lazada & social media. This role is responsible for developing high-impact creative strategies & producing assets (visual, video, copy) designed to drive traffic, increase conversion rates & drive overall revenue growth for our Shopify, Shopee, Lazada & TikTok E-Commerce stores. You will work across multiple channels & markets to plan, create & optimize content that builds awareness, strengthens partnerships & supports the expansion of our business. You won't just be creating content; you will be engineering 'Performance Stories' that turn scientific evidence into consumer trust & measurable revenue.
This role is ideal for someone who enjoys balancing creativity, analytics & brand strategy in the health supplement industry.
Key Responsibilities
1. Creative & Performance Strategy
- Full-Funnel Content: Craft tailored strategies for B2C & B2B audiences optimized for platform-specific formats (e.g. Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners & Klaviyo email/whatsapp marketing)
- A/B Testing & Data Insights: Develop clear hypotheses for creative elements (hooks, CTAs, visual styles) & run A/B tests to improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS)
- Audience Segmentation: Translate target audience data & segmentation provided by media buyers into resonant creative themes, ensuring content speaks directly to different stages of the marketing funnel (awareness, consideration, conversion)
- Competitive Intelligence: Identify emerging hooks & messaging trends in the wellness/supplement industry to keep our brands ahead of the curve
2. In-House Content Production & Execution
- Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing
- Video & Static Creation: Rapidly produce & edit native social content, including:
a. Video: Fast-paced assembly of UGC-style content, product demos & testimonials (CapCut/Premiere)
b. Static: Adapting product photography into high-performing ad variations & storefront banners
- Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for rapid testing cycles
- Copywriting: Write high-converting ad copy, landing page headlines & captions that align with brand voice & regulatory requirements
- Asset Management: Ensure all campaign assets are correctly tagged, archived & deployed across Shopify, Shopee, Lazada & TikTok storefronts
3. E-commerce Growth & Social Account Management
- E-Commerce Storefront Custodian (Shopify, Shopee, Lazada, TikTok): Integrate winning creative messages into e-commerce storefronts (product pages, banners) to ensure a seamless customer journey for maximum sales conversion
- Social Accounts Ownership & Community Manager: Act as the "Brand Guardian" for Miraco’s official accounts on Meta (FB/IG) & TikTok. Ensure all profiles are optimized for conversion, featuring up-to-date bios, Linktree/Shopify integrations & high-lighted stories
- Content Programming & Scheduling: Develop & maintain a consistent content calendar that balances "Digital Pearls" (educational), Lifestyle (relatable) & Promotional (sales-driven) posts
- Active Social Listening: Use comments & DMs to identify "pain points" to fuel new content hooks
- User Generated Content (UGC) Mining: Identify & curate customer testimonials from the community to use as high-converting growth assets
- Growth Analytics: Monitor account health metrics (Follower growth, Engagement Rate, Profile Visits) & use these insights to refine the organic reach strategy
- Data-Driven Optimization: Work with the Marketing Manager to analyze performance reports, identifying which creative variables are driving revenue on Shopify & Marketplaces. Apply insights & analytics to refine content effectiveness continuously
4. Performance Media & Technical Tracking
- Paid Media Execution (Meta & Google):
a. Meta Ads Manager: Build, launch & manage conversion-focused campaigns (Advantage+ Shopping, Catalog Sales & Manual Retargeting) to drive traffic to Shopify & Marketplaces
b. Google Ads (PMAX & Search): Oversee Performance Max & Search campaigns to capture high-intent health & supplement queries
- Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all Digital Pearls, EDMs, WhatsApp blasts & Affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the "customer path" from the first touchpoint (e.g., a Meta post) to the final conversion (e.g. e-commerce purchase, loyalty program subscription, etc.)
- Media Optimization: Manage ad spend budgets effectively, focusing on scaling winning creatives & "killing" underperforming ads based on real-time ROAS & CPA data
5. CRM, Loyalty & Lifecycle Marketing (Retention & CLV)
- CRM Management, Loyalty & Monetization: Serve as the lead strategist for the CRM loyalty program, designing lifecycle journeys that move customers from "First-Time Buyer" to "Loyal Subscriber". Develop loyalty-driven content that rewards repeat purchases & encourages long-term brand advocacy to maximize Consumer Lifetime Value (CLV)
- Electronic Direct Mailer (EDM) & E-Newsletter Strategy: Develop & execute a high-frequency E-newsletter calendar via Klaviyo. This includes:
a. Educational Newsletters: Delivering "Digital Pearls" & expert insights from our HCP partners to build brand authority
b. Promotional EDMs: Creating high-converting seasonal offers & product-launch campaigns
- Automated Flow Management: Design & execute end-to-end email & WhatsApp marketing automation (eg. Klaviyo) to nurture leads & re-engage existing customers
- Automated Lifecycle Flows: Building "Welcome" series, "Post-Purchase" care, "Win-back" flows & "Replenishment Reminders"
- Subscription & Monetization: Craft compelling creative & copy for "Subscribe & Save" programs, focusing on reducing churn & maximizing monthly recurring revenue (MRR). Optimize the "Subscribe & Save" funnel through targeted email & WhatsApp triggers, focusing on increasing Customer Lifetime Value (CLV) & Monthly Recurring Revenue (MRR)
- WhatsApp Marketing: Integrate direct-to-consumer WhatsApp communication for personalized health consultations, loyalty rewards & rapid-response promotions
- Data-Driven Personalization & Segmented Campaigns: Segment the CRM database based on health concerns, purchase behavior & engagement levels to ensure the right story reaches the right customer at the right time
6. Influencer & Affiliate Strategy (E-Commerce Growth & Acquisition)
- Creator Partnerships: Identify & manage relationships with health influencers & HCP advocates via Shopify Collabs, TikTok Creator Marketplace & similar platforms
- Affiliate Creative Kits: Develop high-converting "Affiliate Toolkits" (ready-to-use stories, hooks & banners) that empower partners to sell Miraco products effectively
- Performance Tracking: Monitor affiliate-driven traffic & conversion data to optimize commission structures & creative briefs for better ROAS
7. Growth-Driven Storytelling
- Translating Science to Story: Distilling complex clinical data & health benefits into relatable, high-impact stories that resonate with a consumer’s pain points & emotional aspirations
- Narrative Funneling: Crafting story arcs specifically designed for the customer journey, from "educational hooks" that capture attention to "empathy-led consideration" to "urgency-driven conversion"
- Growth-Centric CTAs: Developing persuasive, multi-variant Calls-to-Action (CTAs) that don't just ask for a click but provide a compelling reason to engage, directly impacting Click-Through Rates (CTR) & customer acquisition
- Performance Iteration: The ability to pivot a brand story based on real-time data insights, identifying which "angle" or "hook" is driving the highest Return on Ad Spend (ROAS)
- Omnichannel Cohesion: Ensuring a seamless visual & narrative experience across all touchpoints, from high-energy social media (Meta/TikTok) to professional platforms (LinkedIn) & offline trade materials
- Compliance & Brand Integrity: Safeguarding brand credibility by ensuring all "Performance Stories" remain factual, align with company values & strictly compliant with regional healthcare advertising standards & product claim guidelines. Partnering with internal teams to audit content for accuracy & compliance prior to regional deployment
Requirements:
- 3–5 years in full-stack digital growth (Healthcare/Wellness preferred)
- Proven track record in end-to-end performance marketing (Meta & Google Ads)
- Expertise in E-commerce & Social Commerce: Shopify, TikTok Shop, Shopee, and Lazada
- Deep understanding of the Growth Equation: CAC, ROAS, AOV, and CLV
- CRM & Retention: Hands-on proficiency in Klaviyo (preferred), HubSpot, or Zoho; experience building loyalty programs
- Content & Creative: Expert in Adobe Creative Suite, CapCut, Canva, or Figma
- AI Integration: Skilled in Generative AI (Gemini, Midjourney, Sora) for rapid asset prototyping
- Affiliate Management: Familiar with Shopify Collabs or TikTok Marketplace
- Ability to manage the full marketing funnel from awareness to community loyalty
- Strong visual storytelling, editing, and cross-functional project management skills
- Knowledge of healthcare regulatory communication standards is a major plus
