About Pure Form Ventures, Inc.
Join Pure Form as we build the future of wellness in Southeast Asia.
We've grown into the top supplement brand by making science-backed wellness more accessible through thoughtfully formulated products. Today, we're expanding across ASEAN with our regional headquarters in Singaporebringing our vision to millions more.
But we're not just building a supplement company.
We're building a lifestyle brand that champions progress and holistic wellness. We believe the habits people practice every day shape the lives they live, and our mission is to help them
supplement the good.
If you're excited by ambitious goals, high standards, rapid growth, and the opportunity to build an iconic consumer brand from Southeast Asiafor the world, we'd love to meet you.
Role Overview
Pure Form is looking for a Brand & Content Associate based in Singapore to support the planning and execution of content and brand communications across the Singapore market.
Working closely with the Brand & Content Strategist, you'll help bring our brand to life through engaging content across social media, eCommerce, and digital marketing channels. This role is ideal for a creative storyteller and strong copywriter who enjoys creating content that educates, inspires, and connects with consumers.
You'll play an important role in shaping how consumers experience Pure Form in Singaporetransforming scientific wellness into engaging stories, building local relevance, and creating content that drives both trust and growth. If you enjoy combining creativity with strategy, this role offers the opportunity to make a visible impact on one of Southeast Asia's fastest-growing wellness brands.
If you're passionate about wellness, social media, and creating content that people genuinely enjoy, we'd love to hear from you.
Key Responsibilities
- Brand Localization & Market Insights
- Translate regional brand strategies into locally relevant content, campaigns, and consumer messaging.
- Adapt regional campaigns and global brand initiatives to resonate with Singapore consumers while maintaining brand consistency.
- Partner with regional stakeholders to ensure local insights influence future campaigns and product launches.
- Identify local cultural moments, consumer behaviors, wellness trends, parenting conversations, and market opportunities.
- Monitor competitors, industry developments, and emerging content trends within the wellness, supplements, and family sectors.
- Provide recommendations to improve local brand relevance, engagement, and market penetration.
- Content Strategy & Planning
- Develop monthly content strategies and campaign plans aligned with business and brand objectives.
- Own and manage the content calendar across TikTok, Instagram, Facebook, and other relevant platforms.
- Translate product benefits, ingredient education, and wellness insights into engaging, consumer-friendly content.
- Plan content around product launches, promotions, partnerships, seasonal moments, and brand campaigns.
- Ensure consistency in brand voice, messaging, and storytelling across all channels.
- Identify opportunities to improve content performance through experimentation, emerging formats, and consumer insights.
- Maintain a healthy balance between educational, community-building, and conversion-focused content.
- Social Media & Campaign Execution
- Collaborate with designers, video editors, creators, healthcare professionals, and marketing teams to execute content initiatives.
- Write and refine content briefs, captions, scripts, hooks, and storytelling frameworks.
- Support the development and execution of integrated marketing campaigns and product launches.
- Stay ahead of social media trends, platform updates, and content formats to keep brand content relevant and competitive.
- Coordinate content production timelines to ensure campaigns launch smoothly across all channels.
- Support content shoots, creator sessions, and production planning where required.
- eCommerce & Product Content
- Drive content messaging across eCommerce touchpoints, including Shopify, TikTok Shop, Lazada, Shopee, and marketplace channels.
- Develop and optimize:
- Product listing content
- Product detail pages
- Campaign and promotional assets
- Educational product content
- Landing page copy
- Translate scientific, nutritional, and ingredient information into clear, consumer-friendly messaging.
- Ensure alignment between social content, product pages, and customer acquisition campaigns.
- Work closely with Growth to optimize product storytelling across acquisition and conversion touchpoints.
- Performance & Content Optimization
- Monitor and analyze content performance across social and eCommerce platforms.
- Identify high-performing content themes, formats, and messaging approaches.
- Use data and consumer insights to continuously improve content effectiveness.
- Present monthly reports, learnings, and recommendations to internal stakeholders.
- Benchmark leading wellness, supplement, parenting, and lifestyle brands for inspiration and optimization opportunities.
- Turn performance insights into actionable recommendations that improve future campaigns and content planning.
- Creator & Community Development
- Develop content briefs and creative direction for creators, influencers, healthcare professionals, and brand ambassadors.
- Support creator partnerships, user-generated content initiatives, and community-building efforts.
- Identify opportunities to amplify high-performing creator content across brand-owned channels.
- Ensure all partnerships align with brand values, compliance requirements, and communication standards.
Who You Are
- Based in Singapore with 13 years of experience in brand, content, or digital marketing
- A strong storyteller with excellent copywriting and communication skills
- Passionate about wellness, consumer brands, and creating content that genuinely connects with people
- Experienced managing content calendars and executing multi-channel campaigns
- Strong understanding of TikTok, Instagram, Facebook, and content performance metrics
- Comfortable translating scientific or technical information into engaging consumer-friendly content
- Organized, collaborative, and able to manage multiple projects in a fast-paced environment
- A self-starter who takes ownership and thrives in a fast-paced, entrepreneurial environment.
- Experience in wellness, supplements, healthcare, beauty, or lifestyle brands is a strong advantage
- Familiarity with Shopify, Shopee, Lazada, TikTok Shop, influencer marketing, or UGC campaigns is a plus
What Youll Love About Working Here
- Youll shape how Pure Form shows up daily across social and digital platforms.
- The opportunity to turn everyday content into meaningful brand stories.
- A role that balances strategic ownership with hands-on execution.
- Close collaboration with Brand, Marketing, and Design teams.
- An environment that values clarity, consistency, and thoughtful storytelling.
- The opportunity to help build one of Southeast Asia's fastest-growing wellness brands from the ground up.
- A leadership team that believes in progress, not perfection and supports your growth as you grow the brand.
- A company that truly lives its philosophy: Supplement Progress in our people, our systems, and our way of work.
