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Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.
The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.
Key Appointments
· Accountable for shaping the client experience, brand positioning, and engagement strategy for the High Net Worth business.
· Designs and executes premium client experiences, thought leadership events, strategic partnerships, and bespoke engagement programmes.
· Acts as the custodian of the HNW client journey and brand experience across all touchpoints.
Key Responsibilities
Client Experience Strategy
· Define and execute the HNW client experience strategy aligned with business objectives.
· Design differentiated client journeys tailored to the high-net-worth segment
· Establish service standards and engagement frameworks that support a premium proposition.
· Monitor client feedback and identify opportunities to improve experience outcomes.
Brand Building & Positioning
· Develop and strengthen the HNW brand proposition in the market.
· Partner with Marketing and Corporate Communications teams to create targeted HNW campaigns.
· Ensure consistency of premium branding across all client-facing channels and events.
· Support thought leadership initiatives and market positioning efforts.
Events & Client Engagement
· Conceptualise and execute exclusive client events, networking sessions, seminars, wealth management forums, and lifestyle experiences.
· Design and execute engagement programmes for key broker and distribution partners, in addition to direct HNW client engagement — ensuring Singlife HNW maintains strong mindshare and preference among priority intermediaries.
· Manage event budgets, vendors, agencies, and strategic partnerships.
· Curate experiences that deepen client relationships and enhance loyalty.
· Build relationships with luxury brands, private clubs, family offices, wealth ecosystems, and strategic partners.
· Identify partnership opportunities that elevate the Singlife HNW value proposition.
· Negotiate and manage sponsorship arrangements, co-branded initiatives, and experiential programmes.
Client Insights & Analytics
· Develop segmentation and engagement strategies for different client groups.
· Own the HNW engagement KPI framework and report against activation metrics, providing strategic recommendations to the MD HNW and leadership team
Stakeholder Management
· Work closely with HNW Business Development, Wealth Specialists, Marketing, Product, and Operations teams.
· Support client events and prospecting activities alongside the business and advisers.
· Act as the central coordinator for HNW client engagement initiatives.
Key Requirements
Experience
· 8–12 years' experience in HNW or private wealth client engagement within financial institutions — specifically private banking, wealth management, insurance, or asset management
· Track record of connecting client engagement programmes to measurable business outcomes — including pipeline conversion, policy acquisition, or client retention metrics — on top of event attendance and satisfaction scores
· Strong understanding of HNW client expectations and relationship management.
· Experience managing agencies, sponsorships, partnerships, and marketing budgets.
Education
· Bachelor's degree in Marketing, Business, Communications, Hospitality, or related discipline.
