Associate Manager, CVM Engagement

3.0

Job Type   /   Job Level

Full-time   /   Junior Executive

Company Location

Cambodia

Job Responsibilities

Develop and manage end-to-end CVM engagement campaigns for acquisition, activation, cross-sell, upsell, and retention.
Design personalized communication journeys (SMS, email, push notification, call center scripts).
Coordinate with Data/Analytics team to identify customer segments and behavior triggers.
Collaborate with Product, Digital, and Marketing teams to align campaigns with business goals.
Map and manage customer lifecycle stages onboarding, engagement, retention, and win-back.
Define and monitor engagement KPIs across each lifecycle stage.
Work with CRM platform to automate journeys and trigger-based campaigns.
Track and analyze campaign performance (open rate, click-through, conversion, revenue uplift).
Use A/B testing and control groups to measure true campaign impact.
Present performance reports and insights to management.
Ensure campaigns comply with brand, regulatory, and data privacy policies.
Manage campaign calendar and ensure timely delivery of communications.
Work with IT/CRM vendor for platform optimization and issue resolution.

Job requirements

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Interested candidates are invited to send a cover letter and CV to Wing at: [email protected]

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