Community Manager

Role at a Glance

• Title: Community Manager
• Reports to: Founders
• Location: Hong Kong — open to remote initially, expected to relocate to HK eventually
• Type: Full-time
• Level: 3+ years experience
• Start: ASAP

Why We're Hiring

Hello Nancy is a community-led brand built on emotional connection and trust. Women come to us for products that change how they feel — and the best ones tell their friends. We need someone to be the connective tissue between our brand, our creators, our affiliates, and our customers.

This isn't a posting role. It's a community-building role. You'll champion a community-first approach to growth, treating community as our primary lever for brand expansion.

What You'll Own

You'll be the foundational architect of community at Hello Nancy. That means owning our creator community end-to-end — sourcing, filtering, briefing, and nurturing — and turning it into a real engine that ships content and drives meaningful brand reach.

You'll bring order to our affiliate program: recruiting, onboarding, and growing the right ambassadors. You'll mobilize brand advocates and key cultural moments across IG, TikTok, and beyond. You'll partner with creative, brand, and CX to make sure our community shows up consistently across every touchpoint.

You move from 30,000-foot strategy to daily tactical deployment. You're as comfortable building a creator program as you are jumping into DMs to make a customer's day.

Who We're Looking For

Must-Haves

• 3+ years in community management, influencer, or talent management at a DTC brand (women's wellness, beauty, lifestyle preferred)
• Genuine people person — warm energy, naturally helpful, builds trust quickly
• Self-starter — you don't wait to be told what to do, you see opportunities and go
• Deep curiosity about building creator and community programs that scale
• You can spot a good creator vs. a mediocre one and explain exactly why
• Strong writer with emotional intelligence — you set the tone for everyone underneath you
• AI-native — you naturally use modern tools like Claude and Codex to move faster
• Comfortable making decisions with imperfect information

Bonus Points

• Existing creator network you can tap into
• Experience with Facebook community building, affiliate platforms (Social Snowball, GoAffPro, Refersion, Impact, etc.), and direct creator partnerships
• You're a creator yourself — you understand both sides of the relationship
• Experience growing a community from small to meaningful

What Success Looks Like (First 90 Days)

A clear creator pipeline with named creators in flight. The affiliate program restructured and growing. Weekly content output from creators visibly increasing. The community vibe at Hello Nancy is shifting because of you.

How to Apply

Please fill out the questionnaire here

• https://forms.gle/nZEGBeWykKnsoKxs5