Our client is an MNC innovative design-focused technology company with a diverse product range.
Job Responsibilities:
Category Strategy and Product Management
- Support in developing and executing the marketing calendar and annual plans to drive business growth
- Take ownership of the assigned category, understand market insights and consumer needs to develop a long-term vision and commercial plan for category expansion
- Work closely with global and local teams to ensure alignment and successful implementation of marketing initiatives
- Utilize insights and data analytics to identify opportunities, challenges, and trends, informing strategic decision-making
- Demonstrate agility in adapting plans to market changes, executing tactical initiatives aligned with category strategy to drive sales growth
Campaign Management and Media Planning
- Develop strong communication strategy and launch plans aligned with business objectives and consumer insights
- Work with media agency to develop effective media strategies, channels, and continuously optimize media spend
- Collaborate with agency partners and content creators to deliver localized content that supports business goals
- Own the category social media calendar & communication assets, serve as the gatekeeper to ensure relevancy and alignment with local messages
- Partner with group commercial team and local counterparts to convert planning into impactful executions, with tracking towards business goals
Go-to-market Implementation and Support
- Manage end-to-end go-to-market projects, ensure smooth execution and coordination with cross-functional teams for timely delivery
- Collaborate with various teams including PR, supply chain, sales, retail etc. to lead category planning; ensuring synergy across ATL and BTL efforts
- Support retailers sell-in activities, providing necessary marketing materials and information to support sales plan
Budget Management
- Responsible for the governance of category budget
- Drive and monitor effective spending through KPI measurement
Qualifications
- Bachelor's degree in marketing or a related field required.
- Minimum 6 years of marketing and category management experience, preferably with consumer brands. Luxury and beauty background is preferred.
- Experience working in multinational companies is preferred.
- Agility to adapt to frequent changes and navigate through complexity.
- Strong problem-solving skills and ability to think out of the box.
- Proactive attitude to take initiative and drive projects forward.
- Team player to engage and collaborate with internal & external partners.
- Effective communicator with strong presentation skills.
- A visible passion for the product and the industry.
- Fluency in spoken English and Chinese, including Mandarin.
Interested parties, please send your updated resume to [email protected]
Please note that only shortlisted candidates will be notified. All information gathered will be treated in strict confidential and solely used for recruitment purposes.
