Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them.
We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift.
Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.
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Pros: As a Customer Service Specialist here, I usually had pretty predictable hours. Outside of peak holidays like Valentine's Day or Eid, the typical e-commerce operations schedule was manageable. There's a decent team vibe.
Cons: Work-life balance can tank during those big floral delivery holidays. Expect long shifts and late nights; it's just how the startup rhythm goes in this industry. Sometimes felt like managers didn't quite get the strain on the ground teams in the Dubai office.
Advice to Management: Try to staff up more aggressively for major holidays in e-commerce operations to reduce burnout for your onsite teams.
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What is the typical working culture like at Floward, especially for a floral designer role in Dubai?
Floward fosters a collaborative and fast-paced working culture, particularly within creative roles like floral design in Dubai. Expect a dynamic environment where teamwork is valued, and there's a strong emphasis on meeting customer expectations for special occasions.
