Department: Marketing Malaysia
Reports To: Marketing Country Lead (Malaysia)
Level: Executive
Scope: Malaysia Market
I/ Role Purpose:
Build, develop, and operate Brand Name's Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model. Transform Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels.
II/ Key Responsibilities:
A. Creator Network Development (35%)
- Identify, recruit, and onboard creators aligned with [Brand Name]'s brand positioning.
- Build and maintain a comprehensive Creator Database in Malaysia.
- Expand creator networks across Running, Pickleball, Fitness, Lifestyle, and Campus Creators.
- Develop and maintain strong relationships with creators.
- Monitor collaboration performance and recommend expansion opportunities.
B. Affiliate Program Development (35%)
- Recruit and onboard Affiliate Partners.
- Execute Affiliate programs across TikTok Shop and Website channels.
- Guide and support affiliates in driving sales performance.
- Monitor revenue contribution and effectiveness of each affiliate partner.
- Recommend commission structures and incentive mechanisms.
C. Creator Commerce Campaign Operations (30%)
- Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.
- Track content production progress from creators.
- Ensure all creator deliverables are completed on schedule.
- Collect and analyze content performance data.
- Develop case studies and best-practice playbooks.
Authority & Decision-Making Rights:
- Recommend creators for partnerships and collaborations.
- Propose affiliate commission and incentive structures.
- Recommend budgets for creator seeding programs.
- Evaluate creator performance and effectiveness.
- Recommend discontinuing partnerships with underperforming creators.
III/ Key KPIs:
Creator Growth KPIs:
- Number of New Creators Recruited per Month
- Number of Active Creators
- Creator Retention Rate
- Cost per Active Creator
Affiliate KPIs:
- Number of Active Affiliates
- Affiliate Revenue
- Affiliate GMV
- Affiliate Contribution Percentage
Content KPIs:
- Number of UGC Videos Generated
- Creator Content Volume
- Monthly Content Assets Created
Commerce KPIs:
- Creator-Attributed Revenue
- Affiliate-Attributed Revenue
- TikTok Shop Creator GMV
- Cost per Creator Conversion
Reporting Requirements:
- Weekly Creator Report
- Weekly Affiliate Report
- Monthly Creator Performance Review
- Monthly Affiliate Revenue Report
- Quarterly Creator Ecosystem Review
IV/ Qualifications:
Experience:
- 1–3 years of experience in one or more of the following areas: Influencer Marketing, Creator Management, Affiliate Marketing, or TikTok Shop Operations.
- Experience working directly with Creators and/or Influencers.
- Preferred experience within: TikTok Agencies, Multi-Channel Networks (MCNs), Creator Agencies, Ecommerce Brands, or Direct-to-Consumer (D2C) Brands.
Core Competencies:
Creator Scouting:
- Ability to identify, evaluate, and recruit suitable creators.
- Strong understanding of creator fit and audience relevance.
Relationship Building:
- Ability to establish and maintain long-term creator relationships.
- Strong stakeholder management and networking skills.
Affiliate Development:
- Understanding of Affiliate Marketing models and mechanics.
- Ability to build and scale affiliate partner networks.
Social Commerce Understanding:
- Strong understanding of the TikTok Shop ecosystem.
- Knowledge of Creator Commerce models.
- Understanding of Social Selling behaviors and trends.
Communication & Negotiation:
- Strong communication skills.
- Basic negotiation and partnership management skills.
Data Tracking & Performance Analysis:
- Monitor creator performance and effectiveness.
- Understand and track core business KPIs.
- Analyze affiliate performance and identify optimization opportunities.
Contact: +84 936 70 9898 (Whatsapp) / [email protected]
Note: We appreciate all applications; however, only shortlisted candidates will be contacted
