Campaign Planning & Orchestration: Design and execute strategic online campaigns, including in-game monetization events and community content activities. Manage the full lifecycle: from theme design, reward mechanics, and budgeting to cross-departmental coordination and launch.
Market Intelligence & Competitive Analysis: Monitor competitor activities and monetization strategies in the Philippines. Stay ahead of global gaming trends and local cultural shifts to produce highly competitive localized campaign proposals and explore cross-industry partnerships.
Data-Driven Optimization: Track and analyze key performance metrics (Conversion Rate, ARPPU, Participation Rate, ROI). Iteratively refine strategies based on data insights and standardize successful methodologies into operational SOPs.
Brand Growth & Community Engagement: Leverage campaigns to stimulate UGC and boost brand presence across overseas social platforms (FB, IG, TikTok). Enhance player sense of belonging through interactive topics and community-driven initiatives.
Requirements
Experience: Bachelor’s degree or above; 2+ years of experience in online monetization or campaign operations. Background in the gaming or social media industry is highly preferred.
Project Management: Proficient in the end-to-end process of campaign planning and execution with a proven track record of successful case studies.
Analytical Skills: Strong data sensitivity with the ability to perform in-depth post-mortem analyses and pivot strategies based on real-time feedback.
Creative Thinking: Exceptional creative flair and copywriting skills to produce compelling campaign concepts tailored to the Philippine market.
Overseas Expertise: Fluent in English; deeply familiar with Philippines social media ecosystems (Facebook, Instagram, TikTok, etc.) and the unique community culture of the Philippines.
