Key Responsibilities
Campaign Setup & Management
- Assist in creating and launching advertising campaigns on:
- Facebook Ads (Meta)
- Instagram Ads
- TikTok Ads
- Google Ads
- YouTube Ads
- Monitor daily campaign performance and spending.
- Ensure campaigns are delivered according to budget and schedule.
- Assist in audience targeting, ad placement selection, and campaign configuration.
Performance Monitoring & Optimization
- Track campaign KPIs including:
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- PA (Cost Per Acquisition)
- Conversions
- ROAS (Return on Ad Spend)
- Identify underperforming ads and recommend improvements.
- Conduct A/B testing for creatives, audiences, and ad copy.
- Assist in optimizing campaigns to improve overall performance.
Reporting & Analysis
- Prepare daily, weekly, and monthly advertising reports.
- Analyze campaign data and provide actionable insights.
- Monitor competitor advertising activities and market trends.
- Maintain accurate campaign records and documentation.
Creative Coordination
- Coordinate with Graphic Designers and Content Creators for ad creatives.
- Review ad copies and creative materials before campaign launch.
- Ensure marketing materials align with branding guidelines and campaign objectives.
Administrative Support
- Assist in budget tracking and campaign documentation.
- Maintain advertising account records and campaign archives.
- Support senior marketing staff in campaign planning and execution.
