About PDAX
At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.
As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system.
We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment.
If this sounds like you, then we’d love to talk.
General Responsibilities
- Consumer Experience Optimization:
- Evaluating user pathways across the product suite to pinpoint friction and growth possibilities.
- Partnering with Product, Marketing, and Support to build solutions that drive engagement and satisfaction.
- Leveraging analytics, feedback loops, and experimentation to refine platform journeys and conversion logic.
- Promoting a user-first philosophy within strategy development to ensure frictionless digital interactions.
- Consumer Lifecycle & CRM Support:
- Executing lifecycle marketing initiatives to deliver personalized and timely user engagement.
- Supporting CRM functions through audience segmentation, campaign deployment, and tracking metrics.
- Providing operational backup for lifecycle tasks to maintain continuity in user outreach efforts.
- Monitoring performance data and system integrity within marketing automation environments.
- Cross-Functional Collaboration & Innovation:
- Serving as a vital link between internal teams to synchronize experience improvement goals.
- Collaborating with design teams to propose enhancements rooted in behavioral insights.
- Contributing data-driven perspectives to the formulation of product and marketing roadmaps.
- Supporting benchmarking and competitive research to identify leading industry standards.
Qualifications
- Consumer Experience & UX Insight:
- Strong understanding of user experience principles and customer journey optimization.
- Ability to analyze user behavior, engagement patterns, and drop-off points to provide actionable recommendations.
- Experience with user research, feedback collection, and testing methodologies.
- CRM & Lifecycle Marketing Knowledge:
- Familiarity with CRM platforms (e.g., CleverTap, MoEngage, Appsflyer, Plotline).
- Understanding of marketing automation, segmentation, and campaign execution.
- Ability to interpret campaign performance metrics and optimize accordingly.
- Analytical & Problem-Solving Skills:
- Strong data analysis skills to interpret user behavior, campaign results, and experience-related issues.
- Proficiency in Google Analytics, Adobe Analytics, or similar tools to track performance.
- Ability to identify trends, gaps, and areas of opportunity through data-driven insights.
- Collaboration & Communication:
- Excellent communication skills to work cross-functionally and align different teams towards a user-first approach.
- Ability to present insights and recommendations clearly to stakeholders.
- Strong project management skills to track and drive experience improvement initiatives.
Our Culture
Communication
- We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.
- We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.
Customer-focus
- We think about how our decisions impact our customers and ensure we provide the best experience that we can.
- We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always striving to look out for what’s best for both sides.
Commitment
- We always aim to do the right thing and to do the right thing, excellently. We take accountability seriously and uphold ourselves to high standards, ensuring that we execute with attention to detail.
- We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.
