The Marketing Project Manager will lead and manage strategic marketing initiatives that drive growth, engagement, and retention across Elevance Health’s Commercial populations. This role is responsible for delivering best-in-class project management to support the development and execution of multi-channel marketing campaigns that meet regulatory requirements and achieve business goals.
The ideal candidate is a highly organized, detail-oriented project manager with experience managing complex marketing campaigns in highly regulated environments and collaborating with cross-functional teams to deliver impactful results.
Primary Responsibilities
- Lead end-to-end project management for Commercial campaigns—from strategy and planning through execution and post-campaign evaluation.
- Develop and manage comprehensive project plans, timelines, and deliverables using Elevance Health’s PM methodologies and tools (e.g., Workfront).
- Manage projects across multiple marketing channels (digital, email, web, social, direct mail, paid media, and print).
- Partner closely with marketing strategists, creative teams, compliance, legal, and product owners to ensure campaigns meet CMS and state regulatory requirements.
- Proactively identify, manage, and mitigate risks and issues using RAID logs and other project management tools.
- Coordinate cross-functional team efforts to deliver campaigns on time.
- Facilitate project meetings, status updates, and stakeholder communications to ensure alignment across teams.
- Provide counsel on campaign execution, operational efficiency, and process improvement.
- Ensure campaign deliverables adhere to brand, compliance, and quality standards across all member touchpoints.
- Track performance and support post-launch reviews to capture learnings and optimize future projects.
