About The Role
The ideal candidate will be responsible for driving revenue growth, brand visibility, and customer engagement across C&E Bookshop stores, online retail platforms, digital solutions e-commerce, and B2B digital channels - including the C&E ALS B2B customer portal.
This role ensures a seamless omnichannel experience across B2C and B2B touchpoints, with a strong focus on building, activating, and optimizing the B2B digital ecosystem - enabling institutions to easily discover, evaluate, and procure C&E ALS solutions.
Key Responsibilities
- Retail & Omnichannel Marketing Strategy
- Store Traffic & Conversion Optimization
- E-Commerce & Digital Retail Growth
- B2B Portal Development, Adoption & Marketing
- B2B Digital Channels & Lead Enablement
- B2B User Registration, Communications & Coordination
- Campaign Execution & Performance Management
- Promotions, Partnerships & Activations
- Customer Insights & Data-Driven Marketing
- Cross-Functional Collaboration
Qualifications
Bachelor's degree in Marketing, Business, or related field.
With 4+ years of experience in Retail Marketing and E-commerce
B2B digital marketing or platform-based marketing
