Job Overview:
Are you a strategic hunter ready to build a high-growth sales engine from the ground up?
As our Business Development Representative, you will design and execute a multi-channel outbound strategy—spanning cold email, LinkedIn, and phone outreach—to secure discovery calls with premium retailers and corporate partners. This is a pivotal role where you won't just follow a playbook; you will build the systems, refine the scripts, and drive the expansion of our brand’s footprint across North America.
Schedule:
- Monday - Friday 9:00 AM - 5:00 PM EST (with one hour paid break)
Responsibilities:
- Build a segmented target list of Canadian/US retailers, gift shops, spas, hotels, and corporate gifting prospects
- Design multi-touch cold email sequences with A/B test variants
- Write cold call scripts, objection handling guides, and voicemail templates
- Configure outreach tooling (Apollo, Instantly, Smartlead, or similar) and HubSpot workflows
- Document SOPs so the system is repeatable
- Run consistent outbound across LinkedIn, IG, cold email, and cold calls
- Multi-touch follow-up sequences across channels
- Book discovery calls on the closer's calendar
- Confirm meetings and track no-shows
- Keep HubSpot CRM clean and current
- Submit a Friday report on outreach activity, meetings booked, meetings held, and pipeline health
Requirements:
- Proven B2B Expertise: 2+ years in lead generation or SDR roles with a track record of building outbound systems from scratch rather than just following an existing playbook.
- Exceptional Verbal Communication: Ability to engage North American buyers with a clear, warm, and professional phone presence to build rapport and navigate objections with confidence.
- Strategic Writing Skills: Mastery of conversational, persuasive English to craft personalized, "non-templated" outreach that resonates with professional prospects.
- Resilient Hunter Mentality: High comfort level with cold calling and the persistence to navigate gatekeepers and execute multi-channel follow-ups.
- Tech Stack Proficiency: Expert fluency in LinkedIn Sales Navigator, sequencing tools (Apollo, Instantly, or similar), and CRM management (HubSpot preferred).
- High Autonomy: A self-directed professional with a strong work ethic who thrives in a remote environment and hits targets without daily oversight.
- Technical Setup: Access to a quiet workspace, high-speed internet, a professional headset for high-quality outbound calls, and a dedicated Windows PC with a stable operating system.
Nice to have:
- Retail, wholesale, home goods, or hospitality background
- Cold email copywriting samples
- Canadian or US market familiarity
- Familiarity with AI tools
- Dialer experience (Quo, CallTools, JustCall, Aircall, RingCentral)
- Candle, home fragrance, or lifestyle brand exposure
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note:
- Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. We will set your hourly pay rate based on your performance in the application process. Submissions that meet all requirements will receive priority review.
