TBWA\GROUP SINGAPORE is a communications services and creative company with a truly integrated agency offering in Asia Pacific. At the core of TBWA\ is a zeal to create ideas that challenge the rules of the competition. Ideas that disrespect the boundaries of our business and ultimately propel our clients’ businesses into the future. We call this Disruption®.
Our global TBWA\ collective has over 12,000 employees across 323 offices in 97 countries. Our significant footprint in Asia includes 39 offices in 17 countries with over 2,000 employees. The TBWA\ Collective was named Campaign Magazine's Network of the Year 2020 while were were named Fast Company's Global Most Innovative Companies in 2019 and 2020.
As the regional HQ for Asia, TBWA\Singapore has over 200 employees from 25 different nationalities, and we manage a diverse portfolio of brands globally, regionally and locally that includes Singapore Airlines, Singapore Tourism Board, Standard Chartered, Manulife, IKEA, Cabital and Spotify.
TBWA\SINGAPORE was voted Singapore Creative Agency of the Year 2019 & 2020 by Campaign Asia and Overall Agency of the Year. including Creative Agency of the Year and Integrated Agency of the Year, 2018, 2019 & 2020 by Marketing Interactive.
Rating Reviews
Rating is calculated based on
2
reviews and is evolving.
Pros: For junior staff, especially as an Account Executive in the Singapore office, I felt pretty secure. There's always client work coming in, so the advertising agency keeps busy. It's a big agency, so layoffs aren't as common as smaller shops.
Cons: However, I've seen senior roles get restructured more often. Performance expectations are really high for some client accounts, which can feel precarious. It's the creative industry, so project-based work means things can change fast.
Advice to Management: Try to communicate changes better, especially when there are team or account shifts. Transparency helps reduce anxiety among staff. It would improve overall morale and perceived job security.
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Pros: You get exposure to big clients, which is a solid plus. As a Junior Account Executive, I learned a lot about client management. It's decent for building your portfolio in the creative industry.
Cons: Career growth here is really tough. There isn't a clear path for advertising roles, especially in the Singapore office. You feel like you're often doing the same tasks, with no real upward mobility.
Advice to Management: Create clearer career paths for junior roles. Invest in proper training and mentorship programs. It would help retain talent in the advertising industry.
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What's the day-to-day working culture like at TBWA\Group Singapore for creative roles?
The culture at TBWA\Group Singapore encourages collaboration and embraces a 'Disruptive' mindset, pushing for innovative ideas in advertising. Expect a fast-paced environment where teams work closely on client briefs, often involving brainstorming sessions and cross-departmental input.
What's the day-to-day atmosphere like for a creative professional at TBWA\Group Singapore, and how collaborative is the team environment?
The creative teams at TBWA\Group Singapore foster a dynamic and collaborative atmosphere, which is essential for a fast-paced advertising agency. Expect to work closely with strategists, account managers, and fellow creatives on client briefs, with regular brainstorming sessions to generate innovative campaign ideas.
What is the typical working culture like at TBWA\Group Singapore for creative roles?
TBWA\Group Singapore fosters a collaborative and fast-paced environment, common in Singapore's advertising industry. Teams often work together on pitches and campaigns, encouraging a hands-on approach to creative development.
